Window Wonderland 2025

Toronto’s Award-Winning Winter Art Experience

Window Wonderland 2025
November 28, 2025 – February 1, 2026
Dundas Street West, Toronto – plus a new indoor exhibition at Latitude 44 Gallery

Now entering its sixth year, Window Wonderland transforms the Junction into an immersive, open-air gallery featuring animated storefront windows and augmented reality (AR) murals. This one-of-a-kind public art event celebrates diverse voices and imaginative storytelling, attracting thousands of visitors from across the city and beyond.

Created in partnership with global AR platform Artivive, the experience merges digital animation with physical murals and storefront displays. Visitors simply download the FREE Artivive app, point their phones at participating sites, and watch the artwork come to life.

What’s New for 2025

“Greetings from the Junction” – A new mural at 380 Keele Street (Campbell Block 1888) by Elizabeth Jackson Hall, animated by Benjamin Mitchley
Indoor Gallery Exhibition – A solo showcase of Jackson Hall’s studio work at Latitude 44 Gallery
2025 Theme: Migration & Cultural Storytelling – Exploring heritage, memory, and belonging through immersive public art

How to Participate

• • – Visit the Junction from November 28, 2025 to February 1, 2026
  • – Download the FREE Artivive app
  • – Point your phone at participating windows and murals
  • – Watch the stories unfold in real-time
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DesignTO Partnership

Window Wonderland is proud to be an official Community Partner Project of the 2026 DesignTO Festival, expanding our reach as part of Toronto’s premier design celebration.

Why Window Wonderland Is Our Signature Event

Window Wonderland is The Junction BIA’s most visible and impactful initiative. In 2024, it delivered measurable results across every core metric:

• • – 48,000+ attendees (+52% year-over-year)
  • – $2.9 million in local economic impact (+38% YOY)
  • – 1.2M+ media impressions, driven by publicist-led outreach
  • – 2,900+ visitors traveled from 40+ km away
  • – 94% of survey respondents want the event to return
  • – 20+ local businesses directly engaged as hosts and partners
  • – Diverse, paid artist teams, with a majority identifying as BIPOC and/or women
  • – $340,000+ raised since 2020 through grants and sponsorships (above the levy)
  • – Multiple industry awards from OBIAA, TABIA, and the International Downtown Association