JOIN THE FUN ON SATURDAY, JUNE 20, 2020! MEET & GREET YOUR CUSTOMERS AT THE SUMMER SOLSTICE FESTIVAL!
We are delighted to be bringing back The Junction 9th Annual Summer Solstice Festival on Saturday, June 20 from 11 AM to 10 PM. With an anticipated attendance of over 15,000 patrons, it’s going to be bigger than ever! Live music, an art market, food, craft, street performers and lots of fun for everyone! Celebrating the longest day of the year and the kick-off to summer, this year’s theme is a 60’s retro-inspired psychedelic pop-art street party! Think Love, Peace and Flower Power! 🙂
By order of the TTC, we will once again provide a full road closure along Dundas Street West, east to Indian Grove and west to High Park Avenue. NEW THIS YEAR: We will provide additional street closures or “Block Parties” on Quebec and McMurray Avenue.
HOW DOES THE FESTIVAL HELP THE JUNCTION AND YOUR BUSINESS? Our mandate is to increase long-term traffic to the area by presenting The Junction as a viable shopping & dining destination. The purpose of the event is not just to increase sales on the day of the festival, but to encourage patrons to return to the area. The festival impact goes well beyond what can be measured in economic terms. It contributes to our quality of life by strengthening our community, providing unique activities, building awareness of diverse cultures and identities, and acting as a source of community pride. Your active participation makes a difference!
MEMBERS: GET INVOLVED!
As a BIA member business, you will be given a COMPLIMENTARY 10×10-ft BOOTH SPACE on the main street OR a nearby side street at NO COST TO YOU! Just bring along your own tent, tables & chairs. You will be surrounded by an interesting mix of food and craft so we encourage you to be creative in animating your space.
Once again, the BEST EFFORT IN BOOTH DESIGN by a member business will be awarded a 4×6-ft ad space in our TTC bus shelter at Keele/Dundas. Value: $3,500! Daily exposure: 31,266 people.
EARLY BIRD PRIZE: Complete your application by January 31 to be entered into a draw to WIN a 4×6-ft ad space in our TTC bus shelter at Keele/Dundas. Value: $3,500! Daily exposure: 31,266 people.
APPLICATION DEADLINE: February 29, 2020.
EXTERNAL VENDORS: GET INVOLVED!
With our goal to celebrate the local community in a family-friendly environment, we are looking for fun, energetic, and eclectic merchants to showcase their products and services! 2019 survey results indicate that visitors spend an average of $54 each!
BOOTH SPACE STARTS AT $100 FOR THE DAY! APPLICATION DEADLINE: February 29, 2020.
WHAT SHOULD I DO TO STAND OUT AT THE FESTIVAL?
Not sure what your event marketing plan should be? Consider using any one of these ideas for promoting your business at the festival.
1. GIVE AWAY A PRODUCT
Having manned plenty of vendor booths, we can attest that the offer of anything FREE — whether it’s a tote bag or T-shirt — helps attract people like flies to honey.
2. GIVE AWAY A SERVICE
Your massage business could offer FREE, five-minute shoulder or foot rubs while your barber business could offer a FREE hot shave. … for more marketing ideas CLICK HERE.
Got questions or are interested in a customized sponsorship for even more exposure? BOOK AN APPOINTMENT with Carol Jolly, Executive Director and Matthew Mohan, Operations Coordinator to meet and discuss the best way for you to participate in the festival.
If you’re ready to join us now, CLICK BELOW for more information and to access the application forms.
Looking forward to hearing from you!
~ The Junction BIA Team
