Report on Main Streets and the Visitor Economy

The Visitor Economy and Main Streets in a post-pandemic world

Tom Griffin and Dr. Walter Jamieson of Ryerson University have published the final report on Main Streets and the Visitor Economy.

This study summarizes interviews with 47 people that represent BIAs and related organizations across Canada on how the visitor economy has played a role in post-pandemic activity, and opportunities for future development. Dr. Walter Jamieson ( is working on a handbook to provide professionals and Main Street leaders with user-friendly frameworks, advice, and tools to plan and position their districts from a tourism economy and heritage planning perspective. Please contact him for more information and sign up for our Institute newsletter, external link, opens in new window to stay up to date on our ongoing projects.

You can view the final report by following this LINK.

You are invited to like, share, tag social media posts!

If you are interested in keeping up to date with the work they do on BIAs, the visitor economy, and other topics you can subscribe to the HTM Research Newsletter HERE.

For questions or comments contact Tom Griffin ( or Dr. Walter Jamieson (

Search our blog