Introducing: Instagram Shopping
Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community. In fact, more than 90 million accounts now tap to reveal tags in shopping posts on Instagram every month.
Last year, Instagram announced two updates that make it easier for patrons to shop on Instagram, whether they stumble upon something they love or are simply in the mood to browse their favourite brands from your business. Allowing for Shopping in Stories and Shopping in Explore, people can buy your products directly from your photos and videos.
There are (at least) two local businesses who are maximizing their Instagram accounts to drive sales into their store: