Window Wonderland

Immerse yourself in the magical world of Augmented Reality (AR). Download the FREE ARTivive APP, activate the AR camera and watch our windows come alive!

Window Wonderland is a new interactive and magical way to shop, walk and discover the Junction. Take a stroll along Dundas St. W. and become immersed in winter-inspired artwork from 30-40 local and international artists brought to life by Augmented Reality.

Taking place through the winter season, November 26, 2021 – January 2, 2022, The Junction 2nd Annual Window Wonderland will transform our neighbourhood into an outdoor gallery that is interactive, engaging, and magical. The exhibition will use local artists and Augmented Reality (AR) to create an impressive public art display. Window Wonderland is first activation of its kind in the City of Toronto.

In partnership with international tech company ARTivive, The Junction BIA will showcase our local businesses and artists featuring 15-20 interactive painted windows accessed through their AR app. Window Wonderland is Toronto’s first large-scale AR display and will provide an accessible, expressive and immersive artistic experience for locals and visitors. Join us in this unique creative experience to show Toronto how amazing our local artists and businesses are!

CLICK HERE to see examples of past works.

“We needed to think outside the box and find new ways to support the Junction community, our local artists and businesses, during the pandemic. With creative thinking and collaboration, we’ve now turned a challenging circumstance into an incredible outdoor exhibition. Window Wonderland presents an opportunity for us to see the work of our local artists in an entirely new way; large-scale and brought to life on the storefronts of Dundas Street West,” said Carol Jolly, Executive Director, The Junction BIA. “Window Wonderland is bringing our eclectic neighbourhood to life and giving families a great reason to get outside this winter. Our goal is to support local artists, shops and businesses during the colder months with a safe and magical experience that all Torontonians will enjoy.” 

WINDOW WONDERLAND OFFERS RESIDENTS & VISITORS A NEW WAY TO GET OUTDOORS WHILE SAFE DISTANCING THIS WINTER

Window Wonderland is a safe and family-friendly outdoor public art experience that everyone can enjoy, allowing for social distancing by following Ontario’s health and safety guidelines. Window Wonderland is the best way to get outdoors this winter to support our local artists and businesses. Take a walk in Window Wonderland to experience all that the Junction offers, from coffee shops to art galleries and local small retailers.

ABOUT THE JUNCTION BIA

The Junction BIA is a community-driven non-profit organization dedicated to promoting the economic & cultural vitality of The Junction. We provide a beautiful, safe space where the local business community can flourish as part of the robust neighbourhood anchored at Dundas St. West and Keele St., east to Indian Grove, west to Quebec Ave. Building on the area’s history as the original commercial strip for the West Toronto railway connection community, the Junction is TORONTO’S FAVOURITE MEETING PLACE.

ABOUT TORONTO INNOVATION FUND

The Junction BIA has applied for the City of Toronto’s Innovation Fund, which would provide us with $25,000 to go towards this project. The Innovation Fund is a grant that provides funding to BIAs to test innovative and creative solutions to BIA issues and share their findings and results with other BIAs. The program encourages innovation within the BIA model and allows for unique projects to be piloted throughout the city.

ABOUT THE PROVINCE OF ONTARIO’S RECONNECT FESTIVAL AND EVENT PROGRAM

The Junction BIA has also applied for the Province of Ontario’s Reconnect Festival and Event Program, which would provide us with $45,000 to markedly enhance the ability of Window Wonderland to drive increased attendance from across the province, grow patron spending, and elevate the reputation of the Junction. We will do this by enhancing the exhibition overall, featuring additional window installations (increased to 20), Canada-wide promotion, more weekend activations, and tried-and-true 3rd-party contesting.

For More Information
office@torontojunction.ca

Media Contact
Mary Dunne, Publicity
md@marydunne.ca
647-971-9220
or
Carol Jolly, Executive Director, The Junction BIA
carol@torontojunction.ca
416-561-3683 (mobile)