Call for Artists

~2022 Call for Artists Opens June 2022~

Toronto’s magical Window Wonderland, a free immersive urban art walk, is returning to the Junction for its second consecutive year. From November 26, 2021 to January 2, 2022, Window Wonderland, presented by MEDS Junction Pharmacy, will transform the Junction into an interactive, outdoor gallery featuring 20 unique augmented reality (AR) installations by 40 local and international artists from Toronto, Burlington, Mississauga and Vaughan and international artists from Australia, Brazil, Colombia, India, Italy, Mexico, South Africa, Turkey, the UK, and the US.

The first of its kind for Toronto, Window Wonderland is presented in collaboration with the internationally-renowned AR app, ARTivive. Linking classical with digital art, Artivive allows artists to create new dimensions with a digital layer, opening a whole new world of possibilities. Visitors can see the artists’ creations come to life by simply pointing their phone cameras at the large-scale artwork displayed on the windows. 

CLICK HERE to see examples of past works.

Details 

This call is for both paint mural artists and digital animation artists! Painters and animators will be paired with a small business to transform a Junction window into a multi-media visual installation. The use of Augmented Reality will allow the animation to be overlaid on top of the window painting. The two mediums will be superimposed to create the interactive piece – a window mural that comes to life!

SUBMISSION:
  1. Mural Artists: Toronto-based mural artists will be tasked with painting the business window with an exceptional mural. You must apply through this Google Form
  2. Animation Artists: Animation artists will be tasked with animating the window mural for AR. To apply as an animation artist, you must apply through the ARTivive International Open Call
  3.  

Note: Artists who work in both paint medium and animation are welcome to apply to be considered for both positions, but you will need to apply through each form separately. 

WORKSHOP:

All selected participating artists will receive a complimentary virtual workshop by ARTivive on August 26 (tentatively). The workshop will teach participants about augmented reality and provide tutorials to help users create AR art using their tools.

Please note that attendance at the workshop is mandatory for all participating artists. 

COMPENSATION:

Animator: All-inclusive animation artist fees will be $750 CAD. These fees cover the cost for creating a 15 to 20-second long animation with sound that is able to loop. Fees are paid out after the animation is completed and successfully superimposed to a window. Artists must submit an invoice for their fees.

Mural Artist: All-inclusive paint artists fees will be $750, plus $100 to support the cost of materials – $850 CAD total. These fees cover the cost for painting up to a 100 sq.ft window or less window. Fees are paid out after the window is completed and contingent on creating a window that works with augmented reality technology. Artists need to submit an invoice for their fees. 

COMMITMENT TO DIVERSITY

The Junction BIA is committed to creating a diverse environment. The program seeks to engage individuals from a variety of diverse backgrounds, including women, visible minorities, new Canadians, LGBTQ peoples, Indigenous peoples, people with disabilities and people from different faith and religious orientations. For more information, please see The Junction BIA Diversity and Inclusion Statement

DEADLINE TO APPLY:

Submissions close at 11:59 pm on Friday, July 16. Selected artists will be contacted by July 30 to sign contracts, book a meeting with the business owner, and to confirm the date of the virtual workshop.

PRELIMINARY MURAL ARTIST PROJECT SCHEDULE (DATES SUBJECT TO CHANGE):

Jul 30: Successful Artist to be contacted with contracts.

Aug 16 to Aug 27: Meet with the business owner to brainstorm artwork ideas. Painter to begin creating a sketch of the mural, to be approved by the business owner and BIA.

Aug 26: All artists to attend a mandatory AR workshop.

Sept 3: Draft sketch of proposed window painting to be sent to Matthew, Operations Manager, for comments by the BIA and Business.

Sept 10: Deadline for Final Sketch – to be tested for AR technology and sent to Animator to begin storyboarding.

Sept 24: Draft full-colour mural drawing due to Matthew, Operations Manager, for comments by the BIA and Business.

October 1: Deadline for Final Full-Colour Mural Drawing (signed-off by BIA and Business) – to be tested with AR technology and sent to Animator to create the animation.

Oct 25 to Oct 29: Window Painting. All painters must make themselves available to complete the painting during these days. Closer to the date, a “photography date” will be chosen dependant on weather.

Nov 15 to Nov 25: Troubleshooting. During this time, the mural artist should be available for any touchups required to ensure AR compatibility.

Nov 26: Window Wonderland Exhibition officially opens to the public.

PRELIMINARY ANIMATION ARTIST PROJECT SCHEDULE (DATES SUBJECT TO CHANGE):

Jul 30: Successful Artist to be contacted with contracts.

Aug 16 to Aug 27: Meet with the business owner to brainstorm artwork ideas. Animator to begin brainstorming storyboard. 

Aug 26: All artists to attend a mandatory AR workshop. 

Sept 10: Final sketch of mural sent to Animator for storyboarding. 

Sept 26: Draft storyboard of animation to be sent to Matthew, Operations Manager, for comments by the BIA and Business. 

Oct 1: Deadline for Final Storyboard – signed-off by BIA and Business. 

Oct 1: Full-colour mural design sent to Animator to create video animation

Oct 22: Draft Video Animation due to Matthew, Operations Manager, for comments by the BIA and Business. 

Oct 29: Deadline for Final Video Animation – signed-off by BIA and Business. 

Nov 1: High-def photos of window mural sent to animator for small animation edits. 

November 12: Final Animation Due – uploaded to ARTivive platform. 

Nov 15 to Nov 25: Troubleshooting. During this time, the animation artist should be available for any edits required to ensure AR compatibility. 

Nov 26: Window Wonderland Exhibition officially opens to the public.

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