Call for Artists
Submissions are now closed. Applications re-open May 2023.
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Toronto’s magical Window Wonderland, presented by Isaan Der Authentic Thai Kitchen, a FREE immersive urban art walk, is returning to the Junction for its third consecutive year. From November 25, 2022 to January 1, 2023, The award-winning Window Wonderland exhibition will transform the Junction into an interactive, outdoor gallery featuring unique augmented reality (AR) installations by local and international artists.
The first of its kind for Toronto, Window Wonderland is presented in collaboration with the internationally-renowned AR app, Artivive. Linking classical with digital art, Artivive allows artists to create new dimensions with a digital layer, opening a new world of possibilities. Visitors can see the artists’ creations come to life by pointing their phone cameras at the large-scale artwork displayed on the windows.
Recipient of the 2021 Ontario BIA Association’s Initiative Award, the 2022 International Downtown Association’s Award of Excellence and the 2022 TABIA Events Award!
CLICK HERE to see examples of past works.
Details
This call is for both paint mural artists and digital animation artists! Muralists and animators will be paired with a small business to transform a Junction window into a multi-media visual installation. Augmented Reality will allow the animation to be overlaid on top of the window painting, creating the interactive piece – a window mural that comes to life!
SUBMISSION:
- Murals: Toronto-based mural artists will be tasked with painting the business window with an exceptional mural. You must apply through this Google Form.
- Animators: Animation artists will be tasked with animating the window mural for AR. To apply as an animation artist, you must apply through the Artivive International Open Call.
Note: Artists who work in both paint medium and animation are welcome to apply to be considered for both positions, but you will need to apply through each form separately.
WORKSHOP:
All selected participating artists will receive a complimentary virtual workshop by Artivive on August 11 (tentatively). The workshop will teach participants about augmented reality and provide tutorials to help users create AR art using their tools.
Please note that attendance at the workshop is mandatory for all participating artists.
COMPENSATION:
Muralist: All-inclusive muralist fees will be $750, plus $100 to support the cost of materials – CAD$850 + HST total. These fees cover the cost for painting a minimum 40 sq.ft window. Note: There may be opportunities for more paid work (ex. sidewalk painting, a larger mural) and any additional work will be compensated. Fees are paid out after the window is completed and contingent on creating a window that works with augmented reality technology. Artists need to submit an invoice for their fees. Please see below for the estimated timeline to understand the scope of work required.
Animator: All-inclusive animator fees will be CAD$750 + HST. These fees cover the cost for creating a minimum 20-second long animation with sound that is able to loop. Fees are paid out after the animation is completed and successfully superimposed to a window. Artists must submit an invoice for their fees. Please see below for the estimated timeline to understand the scope of work required.
COMMITMENT TO DIVERSITY
The Junction BIA is committed to creating a diverse environment. The program seeks to engage individuals from a variety of diverse backgrounds, including women, visible minorities, new Canadians, LGBTQ peoples, Indigenous peoples, people with disabilities and people from different faith and religious orientations. For more information, please see The Junction BIA Diversity and Inclusion Statement.
DEADLINE TO APPLY:
Submissions close at 11:59 pm on Friday, July 1, 2022. Selected artists will be contacted by July 15 to sign contracts, book a meeting with the business owner, and to confirm the date of the virtual workshop.
PRELIMINARY MURAL ARTIST PROJECT SCHEDULE (DATES SUBJECT TO CHANGE):
Jul 15: Successful Artist to be contacted with contracts.
Aug 2 to Aug 11: Meet with the business owner to brainstorm artwork ideas. Painter to begin creating a sketch of the mural and discussing the mural footprint, to be approved by the business owner and BIA.
Aug 11: All artists to attend a mandatory AR workshop.
August 26: Deadline to confirm mural footprint and provide a basic idea of the mural to the Animator.
Sept 9: Draft sketch of proposed window painting to be sent to Matthew, Operations Manager.
Sept 13 – Sept 15: Meeting with the BIA, business, and fellow muralists for feedback. Your presence is required. Max. 1 hr.
Sept 19: Deadline for Final Sketch – to be tested for AR technology and sent to Animator to begin storyboarding. Begin full-colour mural drawing.
Sept 24: Draft full-colour mural drawing due to Matthew, Operations Manager, for comments by the BIA and Business.
October 2: Deadline for Full-Colour Mural Drawing – to be signed off by BIA & business, tested with AR technology, and sent to Animator to create the animation.
Oct 24 to Oct 28: Window Painting. All painters must make themselves available to complete the painting during these days.
Nov 14 to Nov 24: Troubleshooting. During this time, the mural artist should be available for any touchups required to ensure AR compatibility.
Nov 25: Window Wonderland Exhibition officially opens to the public.
PRELIMINARY ANIMATION ARTIST PROJECT SCHEDULE (DATES SUBJECT TO CHANGE):
Jul 15: Successful Artist to be contacted with contracts.
Aug 2 to Aug 11: Meet with the business owner to brainstorm artwork ideas.
Aug 11: All artists to attend a mandatory AR workshop.
Aug 26: Muralist confirms mural footprint and basic mural ideas with Animator. Begin brainstorming storyboard.
Sept 19: Final sketch of mural sent to Animator to finalize draft storyboard.
Sept 30: Draft storyboard of animation to be sent to Matthew, Operations Manager.
Oct 5 – Oct 7: Meeting with the BIA, Animation Consultant, and fellow animators for feedback. Your presence is required. Max. 1 hr.
Oct 7: Deadline for Final Storyboard – signed-off by BIA and Business.
Oct 7: Full-colour mural design sent to Animator to create video animation
Oct 21: Draft Video Animation due to Matthew, Operations Manager, for comments by the BIA and Animation Consultant.
Oct 31: Deadline for Final Video Animation – signed-off by BIA and Business.
Nov 1: High-def photos of window mural sent to animator for small animation edits.
November 11: Final Animation Due – uploaded to Artivive Bridge platform with mural photo.
Nov 14 to Nov 24: Troubleshooting. During this time, the animation artist should be available for any edits required to ensure AR compatibility.
Nov 25: Window Wonderland Exhibition officially opens to the public.
